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Expertises:

How to set up a successful loyalty program? (4 Phase approach for loyalty program introduction)

 

Loyalty programs of all types are boosting consumer spending, shaping purchasing behaviour, building brand awareness and increasing market basket size. At the same time view of companies on customer loyalty and loyalty programs has changed over time.

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Characteristics of a successful loyalty program

 

A loyalty program is a system of structured rewards given to customers, usually in exchange for desired behaviours, with the goals of increasing customer loyalty and collecting customer data.

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Incumbents vs digital disruption: trends, challenges and opportunities

 

Today’s market realm is shaped by attractive new market entrants with customer centric business models and the struggle of incumbents to satisfy the needs of the new consumer.

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Is it expensive or cheap? Knowing the right price.

 

Pricing is important lever for achieving strategic objective. One percent price increase results in 20% profit margin increase on SKUs with 5% profit margin. Companies are aware of that and are putting much thought in how they set prices.

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Managing promotions

 

Promotions represent one of the key elements of marketing mix that is used by companies to influence the customer in their pursuit of different marketing and promotion objectives, such as providing relevant information to customers, increasing demand and/or differentiating the product. As such they have major potential to influence company's income statement, but organizations often face various challenges within the implementation.

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Development of an improved sales strategy based on our detailed market analysis and identification of ICT ecosystem

 

We prepared a comprehensive assesment of the B2B ICT market in Slovenia.  We focused on segments of small, medium and large companies and those belonging to the public sector. With comprehensive analysis of the market, we identified key stakeholders within the ICT industry and defined the differences in offerings among companies within mentioned segments.

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Achieving a unique market position in a competitive industry with a new business model for energy sales

 

We prepared a business model for electricity sale for a leading telecommunications operator in the region that enabled our client to offer additional services, next to traditional sales of telecommunications, and conceptualized communication strategy.

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Strategy development for achieving new revenue streams from monetization of big data

 

We prepared a strategy for external data monetization for Telecommunications Company that identified key areas for data monetization and outlined its implementation plan.

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Improved brand perception and identity with our branding strategy

 

Branding strategy enabled our client to adopt a brand image that was determined based on analytical approach. New company’s brand highlights company’s unique selling proposition as well as forms and fulfils customer expectations.

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Faster results from new revenue streams with a go-to-market strategy and identification of digital ecosystem

 

Disruption within the health industry on multiple topics was a great opportunity for our client, a leading IT software developer. We developed a strategy that considered the evolution of the digital ecosystem and defined key stakeholders that should be addressed first in order to ensure faster revenue development.

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Our work is based on understanding of your clients and business goals of your company. If digital is disrupting your business and data gives new oppurtunities, you are in the right place! 
info@indigo-pristop.si 00386 (0)1 2391 200