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How to set up a successful loyalty program? (4 Phase approach for loyalty program introduction)

 

Loyalty programs of all types are boosting consumer spending, shaping purchasing behaviour, building brand awareness and increasing market basket size. At the same time view of companies on customer loyalty and loyalty programs has changed over time.

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Characteristics of a successful loyalty program

 

A loyalty program is a system of structured rewards given to customers, usually in exchange for desired behaviours, with the goals of increasing customer loyalty and collecting customer data.

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Incumbents vs digital disruption: trends, challenges and opportunities

 

Today’s market realm is shaped by attractive new market entrants with customer centric business models and the struggle of incumbents to satisfy the needs of the new consumer.

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Is it expensive or cheap? Knowing the right price.

 

Pricing is important lever for achieving strategic objective. One percent price increase results in 20% profit margin increase on SKUs with 5% profit margin. Companies are aware of that and are putting much thought in how they set prices.

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Mission: customer centricity

 

In cooperation with DMS (Društvo za Marketing Slovenije), Pristop decided to dedicate this year’s Mind Wide Open to research on how Slovenian companies are pursuing customer centricity and what challenges are they facing within the process. In spring 2017, a conducted research among 112 Slovenian marketing directors showed surprising results.

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New EU Data Privacy regulation: Opportunity or a Threat?

 

Is the new EU Data Privacy regulation an opportunity or a threat? What measures must be taken today to change a potential threat into an opportunity?

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Consulting as a service: evolution and diversification of management consulting industry

 

Technology is bringing innovative solutions and changing numerous industries. For years, management consulting used technology as productivity booster. However when applied differently it can change the very nature of the management consulting services.

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Collecting and analyzing or data Monetization?

 

Lately, there is a lot of fuss about using data for improving business results, make sales more profitable, reduce costs in manufacturing. Despite visible progress within organizations, initiatives are often defined along the vertical dimension, leaving more and bigger opportunities to monetize data, unexploited.

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Why the »most optimal IT solution« often turns out to be a suboptimal solution?

 

In last years, the number of IT solution providers has rapidly increased. Companies have high expectations when searching for IT solutions. But, purchasing IT solutions without a strategic view and clear understanding of the purpose of the implementation, will cause more problems than improvements.

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Find your competitive advantage by unlocking the potential of new revenue streams

 

Digital and technological innovations are blurring industries' borders. Consumers are becoming more and more demanding. New players are entering the markets and disrupting entire sectors. Consequently, organizations across all sectors are pressured to respond, reinvent themselves and evolve their core services.

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Marketing technologies: opportunities and key success factors

 

Trends show that up to year 2017, Marketing director will spend more for technologies than IT director. But how to ensure that resources for technology are used effectively and selected technology actually allows achievement of company’s business goals?

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Managing promotions

 

Promotions represent one of the key elements of marketing mix that is used by companies to influence the customer in their pursuit of different marketing and promotion objectives, such as providing relevant information to customers, increasing demand and/or differentiating the product. As such they have major potential to influence company's income statement, but organizations often face various challenges within the implementation.

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Full functionality and better results of promotions management software with our implementation support

 

We supported a large retailer in the region at optimization of promotions and implementation of software for promotions management, which ensured a precise pricing strategy development and ability to track performance of promotions, as well as financial impact on P&L results.

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Increased customer interactions with customers and cost efficiency by an upgraded loyalty program

 

For a leading telecommunications operator in the region, we have advised with redefinition and upgrade of their loyalty program. We have identified potential partners and opportunities for multi-partner loyalty program and we prepared the corresponding business plan. 

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Development of new revenue streams and communication channels based on our multi-partner loyalty program

 

We advised regional retailer and real estate operator on the preparation of the concept of a loyalty program based on the multi-channel shopping experience and prepared corresponding business plan. 

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Development of an improved sales strategy based on our detailed market analysis and identification of ICT ecosystem

 

We prepared a comprehensive assesment of the B2B ICT market in Slovenia.  We focused on segments of small, medium and large companies and those belonging to the public sector. With comprehensive analysis of the market, we identified key stakeholders within the ICT industry and defined the differences in offerings among companies within mentioned segments.

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Achieving a unique market position in a competitive industry with a new business model for energy sales

 

We prepared a business model for electricity sale for a leading telecommunications operator in the region that enabled our client to offer additional services, next to traditional sales of telecommunications, and conceptualized communication strategy.

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Strategy development for achieving new revenue streams from monetization of big data

 

We prepared a strategy for external data monetization for Telecommunications Company that identified key areas for data monetization and outlined its implementation plan.

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Ensure customer centricity by improving performance of marketing department

 

Marketing department assessment enabled our client to increase internal and external effectiveness, raise marketing reputation within organization and focus on the customer in its activities.

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Successful integration of marketing automation with identification of sales funnel and customer journey

 

Marketing automation and lead nurturing strategy enabled our client to speed up the sales cycle and build relationships with their existing and potential students.

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Improved brand perception and identity with our branding strategy

 

Branding strategy enabled our client to adopt a brand image that was determined based on analytical approach. New company’s brand highlights company’s unique selling proposition as well as forms and fulfils customer expectations.

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Sales optimization based on optimal usage of IT solutions

 

The integration of an IT solution helped our client make faster decisions, but in order to fully utilize the solution, the right input has to be provided.

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Increased profitability by optimization of promotion activities and pricing

 

Development of quick fixes for the optimization of pricing activities held our client achieve a 2%-4% higher gross margin on company level.

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Faster results from new revenue streams with a go-to-market strategy and identification of digital ecosystem

 

Disruption within the health industry on multiple topics was a great opportunity for our client, a leading IT software developer. We developed a strategy that considered the evolution of the digital ecosystem and defined key stakeholders that should be addressed first in order to ensure faster revenue development.

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Improved internal communication and spending of resources by closing gaps within commercial processes

 

For our client, a globally present pharma company, we identified gaps within commercial processes and developed measures in order to improve internal communication and spend less resources for process execution.

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Contact us

Our work is based on understanding of your clients and business goals of your company. If digital is disrupting your business and data gives new oppurtunities, you are in the right place! 
info@indigo-pristop.si 00386 (0)1 2391 200